AUGMENTED ACTUALITY (AR) CONTENT MATERIAL MARKETING AND ADVERTISING: DEVELOPING INTERACTIVE AR ORDEALS FOR PRODUCT DEMONSTRATIONS OR MANUFACTURER STORYTELLING.

Exactly what is Augmented Truth?Augmented Truth is really a know-how that overlays digital info – visuals, textual content, or animations – on to the real environment, generally viewed through a smartphone digital camera or AR Eyeglasses. Contrary to Digital Reality (VR), which results in a totally immersive electronic setting, AR enhances the